Alberta Ferretti is stepping down as creative director of the Alberta Ferretti brand after 43 years

Italian designer Alberta Ferretti has decided to leave the position of creative director of her brand Alberta Ferretti after 43 years of continuous creative activity. This came as a surprise to many, because Ferretti is an icon in the fashion world and was responsible for the success of many legendary collections.

New chapter for Alberta Ferretti

The Aeffe group of companies, which owns the Alberta Ferretti brand, has announced that a new creative director for the brand will be introduced in the coming months. This transition is already being called one of the most important events in the world of fashion this year.

"I believe that at this stage of my career it is the right and conscious choice to pave the way for a new creative chapter for the brand I founded and which will continue to bear my name, " Ferretti said.

Challenges and prospects for Aeffe

In the first half of 2024, the Alberta Ferretti brand provided about 7% of the total revenue of the Aeffe group. However, the group of companies suffered a net loss of 20 million euros, and its revenues fell by 15% compared to the same period last year.

Given these financial difficulties, Aeffe plans to carry out an internal reorganization to increase efficiency.

"Taking into account Ms. Ferretti's decision, Aeffe will carry out a thorough and in-depth analysis of the roles and functions of the various departments in order to internally reorganize its human resources to guarantee even greater efficiency, " Aeffe said.

What's next for Alberta Ferretti?

Despite stepping down as creative director, Alberta Ferretti will retain her role as vice president at Aeffe. This will allow her to continue to influence the strategic development of the group of companies and participate in key decisions.

Summing up, we can say that Ferretti's departure from the position of creative director opens up new opportunities both for the brand itself and for the designer herself. Whether the new creative director can live up to the high standards set by Ferretti, only time will tell.

Editor: Yana Davydiuk