Demi Moore returns to '90s fashion in a new shoot for J.Crew

The famous brand J.Crew decided to give its audience a trip back in time by relaunching its iconic paper catalog. And who would have thought that the queen of the 90s, Demi Moore, would appear on the cover?

Demi Moore and her vintage treasures

J.Crew assures that this year their catalog will be a true celebration of nostalgia. And who better to embody the spirit of the 90s than Demi Moore? The actress appeared in the catalog wearing vintage items from her own collection. These include Cashmere Crewnecks, Mid-Rise Jeans, Knitted Sweaters and Tassled Loafers.

Revival of the iconic catalog

The J.Crew catalog first saw the light of day in 1983, when the brand sought to create affordable, high-quality clothing that could compete with luxury brands. After many years of success, in 2017 the company stopped issuing paper catalogs in favor of online sales. However, nostalgia for printed editions turned out to be so strong that the brand decided to return to its roots.

Comfort and elegance in every frame

"Demi Moore shows off a series of cozy yet elegant looks that will be great inspiration for your fall wardrobe."

In one of the pictures, the actress is sitting on a chair in a bright red sweater, white pants and hiking boots, which add to the image of courage. In addition to Demi's picks, the catalog will feature the most popular designs from every decade of J.Crew's 40-year history.

What's next?

This move by J.Crew could be the start of a new era for print in the fashion world. The revival of the catalog is not only a return to old traditions, but also an opportunity to feel again the unique charm that pages of paper provide. Time will tell if this move can inspire other brands to make similar decisions.

Editor: Emiliia Morozova