Gigi Hadid Stars in Miu Miu's Iconic 2025 Leather Collection

Gigi Hadid, the celebrated fashion icon, once again captivates audiences worldwide as the face of Miu Miu's highly anticipated 2025 leather collection. Known for her transformative presence, Hadid brings a contemporary twist to the campaign, drawing inspiration from the elegant portraits of 20th-century socialites.

A Masterpiece in Motion: Steven Meisel's Vision

Photographed by the legendary Steven Meisel, each image from the campaign is more than just a photograph; it is a digital canvas that blurs the line between painting and photography. The digital brushstroke effect, carefully applied to each photo, not only enhances the visual narrative but also marries the past with the present, creating a timeless aesthetic.

The Allure of Matelassé: A Signature Reimagined

The matelassé leather, a staple that first hit the runway in Fall 2006, makes a vibrant return in this collection. The Wander and Arcadie models take center stage, showcased in luxurious shades of chocolate, mustard, pistachio, and fuchsia. The soft, quilted texture of the suede bags is complemented by double panels with a padded, stretch base—a testament to Miu Miu's commitment to craftsmanship and innovation.

Creative Forces Behind the Campaign

The creative team, led by Edward Quormby and stylist Lotta Volkova, ensured that the artistic integrity, which has become synonymous with Miu Miu's brand identity, remained intact. Their meticulous attention to detail pays homage to the brand's artistic legacy while paving the way for future innovation.

"She does a lot to create a space where others can shine. I believe the Miu Miu woman is like Miuccia: playful yet reserved, classic yet cool, responsible yet grounded, " reads the campaign's description.

A Timeless Collaboration

Gigi Hadid's longstanding collaboration with Miu Miu has seen her partake in numerous projects, each more innovative than the last. Her involvement in the 2025 Fall show in Paris alongside notable figures like Sarah Paulson and Laura Harrier only underscores her integral role in the brand's narrative.

This latest campaign not only reinforces Miu Miu's position as a leading force in the fashion industry but also sets a new standard for luxury fashion campaigns. With its artful execution and bold statement pieces, the collection is poised to leave a lasting impact on the world of fashion.

Editor: Emiliia Morozova