Elvis is back: Pophouse plans to create a hologram of the legend for live performances

The company Pophouse, known for its innovative approaches in the music industry, is trying to implement an ambitious project — creating a hologram of Elvis Presley for live performances. Negotiations are underway with Sony Music and Authentic Brands Group (ABG), who own the rights to the music and image of the King of Rock and Roll.

A new chapter in the history of Elvis Presley

Elvis Presley, the legend whose voice and image will forever remain in the hearts of millions, can once again sing for his fans. Thanks to modern technologies, Pophouse aims to bring the music icon to life on stage and give fans the opportunity to enjoy his charisma in live performances, but already in the form of a hologram.

Negotiations with rights holders

"According to them, the talks between Sweden's Pophouse, Sony Music and ABG focused on a commercial partnership rather than the sale of music rights or intellectual property."

A big step for the music industry

If these negotiations are successful, it could become a real sensation. Holograms have already been used in performances by other famous artists such as Michael Jackson and Tupac Shakur, but a holographic Elvis will be a new twist in this technology. Despite the fact that the agreement has not yet been reached, fans are already looking forward to the opportunity to see their idol on stage.

Expectation and transfer into reality

Holographic performances promise to be extremely realistic, thanks to advanced technologies and careful work on the reproduction of every movement and intonation. Pophouse, Sony Music and ABG declined to comment, but insiders say the project is being discussed at a high level.

What's next?

We still have to wait for an official statement, but one thing is already clear: the music industry is preparing for a new stage in its development. Elvis Presley's hologram can become not only a tribute to the past, but also an indicator of how technology is changing the world of music.

Editor: Emiliia Morozova