Fashion Revolution: Jacquemus Unveils Partnered Show with Apple

In the world of fashion where innovation reigns supreme, Jacquemus' upcoming Spring 2025 show, "La Croisière, " is set to break boundaries. Scheduled to be held in Paris, this event promises not only to showcase a new collection but also to redefine how fashion is presented.

Jacquemus Meets Apple: A Blend of Fashion and Technology

The visionary behind the brand, Simon Porte Jacquemus, has announced a groundbreaking collaboration with tech giant Apple. In a bold move, the entire show will be filmed exclusively on the iPhone 16 Pro Max. This decision not only highlights the brand's roots but also its forward-thinking approach. "Jacquemus was built on the iPhone, " Simon reveals, emphasizing the brand's humble beginnings and its evolution with technology.

"This collaboration between Jacquemus and Apple exemplifies the harmony between technology and fashion, " the brand states, promising a show that will captivate audiences globally.

A Unique Viewing Experience

Set within the historic residence of renowned architect Auguste Perret, the show will offer an intimate atmosphere with only 45 exclusive guests in attendance. But it's not just the setting or the limited guest list that makes this event unique. The scenography will feature an innovative installation integrating Apple smartphones into the decor, creating an interactive experience for those lucky enough to attend. Expect iPhones tucked into unexpected corners, such as mirror edges, capturing poetic angles and reflections.

Redefining Fashion Shows

The use of iPhone's cinematic slow-motion capabilities will add an extra layer of elegance to the presentation, highlighting intricate details. This isn't just a fashion show; it's an exploration of new possibilities at the intersection of fashion and technology.

As the fashion world eagerly anticipates this event, Simon Porte Jacquemus continues to push the boundaries of creativity and innovation. This partnership marks a new chapter in fashion presentations, offering a glimpse into the future where technology and art seamlessly blend to create something truly extraordinary.

Editor: Emiliia Morozova