Katerina Motrych: From PR to Jewelry Mogul and YouTube Star

Katerina Motrych, a name that resonates with Ukrainian YouTube audiences, has ventured far beyond her beginnings in political PR. Known as the co-founder and host of the candid show "Ebaout, " Motrych has seamlessly transitioned into the world of fashion with her jewelry brand, MOTRYCH STUDIO.

Unveiling the "Ebaout" Journey

In a recent interview, Katerina provided an insider's perspective on the dynamics behind "Ebaout." The decision to end the collaboration with Yaroslava Kravchenko and conclude the male version of the show was, according to Motrych, a strategic move to focus on the core values and direction of the project.

"Our goal has always been to create something authentic and meaningful, and sometimes that means making tough decisions, " Katerina explained.

From Political PR to Jewelry Design

Transitioning from political PR to jewelry design might seem like a leap, but for Katerina, it was an opportunity to explore her creativity. Launching MOTRYCH STUDIO without prior experience was a bold step, yet it is a move that has begun to bear fruit. Though still carving its niche, the brand offers Katerina both creative satisfaction and a sustainable income.

Navigating Challenges and New Beginnings

Operating a business in Ukraine presents its own set of challenges, not least of which is the country's tax system. Despite these hurdles, Katerina remains committed to her vision, a testament to her resilience and entrepreneurial spirit.

Personal Life and New Ventures

The personal and professional often intertwine, as seen in Katerina's life. Her husband, Ukrainian actor Yuriy Felipenko, recently joined the Armed Forces of Ukraine, a decision that has brought about significant changes. Alongside, Katerina is involved in developing a recruitment project "Viyisko +1" with volunteer Tania Kameneva, marking yet another facet of her dynamic life.

Editor: Emiliia Morozova