Kim Kardashian as Marilyn Monroe: Balenciaga's new advertising campaign

Kim Kardashian surprised the fashion world again by appearing in the new advertising campaign of the Balenciaga brand in the image of the legendary Marilyn Monroe.

Kim Kardashian's new look

At the age of 43, Kim impresses with a transformation: a white wig, a red dress and a black coat on her shoulders - an image that recalls the golden era of Hollywood. Photos from this photo shoot Kim published on her social network, instantly causing a storm of emotions among her followers.

Collaboration with Balenciaga: history and scandals

Kim Kardashian is not the first time to become the face of this famous fashion house. Her ex-husband Kanye West introduced her to the brand's creative director Demna Gvasalia a few years ago. However, after the scandal two years ago, when Balenciaga was accused of promoting pedophilia, Kim changed her image. Fans demanded her reaction and the star didn't stay away, releasing an official statement on social media.

Back to Balenciaga

After the brand issued a public apology, Kim began wearing Balenciaga again, and even modeled last fall. Her ability to reincarnate and show style brought her a new contract - in January 2024, she again became the face of the brand.

Fan reaction and future collaboration

Under the photo in the image of Marilyn Monroe, followers reminded Kim of the brand's scandalous reputation and accused her of supporting unacceptable actions. However, the growing popularity of Kim, her influence and talent for transformations give reason to believe that the collaboration with Balenciaga will be successful. And although scandals often accompany this fashion house, their influence on the world of fashion remains unchanged.

Editor: Emiliia Morozova