The Archetype Collection by Kith and Giorgio Armani: An Ode to Suiting

Following the announcement of the collaboration, Kith and Giorgio Armani present their new collection "Archetype". The four capsule lines reveal different professions, where a suit from Armani becomes the main element of the wardrobe.

The Four Archetypes: The Story of Each Suit

The collection consists of four capsules of formal wear - "Artist", "Entertainer", "Traveller" and "Entrepreneur". Each of them has its own unique fabric, colors and style solutions that emphasize individual images. Kith founder and creative director Ronnie Fieg said:

"From our first conversations, I knew that I wanted to dedicate this collection to a suit. To me, the words "suit" and "Giorgio Armani" mean the same thing."

Ronnie Fieg added that the idea of ​​"Archetypes" arose precisely because of the impression that Armani suits make on people all over the world.

The Artist: Campaign with Martin Scorsese

The Artist line will be part of a previously released campaign with legendary director Martin Scorsese. The basis is a double-breasted suit made of black wool, which symbolizes creativity and elegance.

Entertainer and Lakeith Stanfield: Blue and Green Velvet

The Entertainer line is represented by actor Lakeith Stanfield. Shades of navy blue and green, a velvet suit, rugby shirt and drawstring trousers create a look that oozes style and comfort.

The Traveler and Pierce Brosnan: Cashmere and Robe Style

Pierce Brosnan embodies the image of "The Traveler". Brown suits, cashmere turtlenecks, and robe-style outerwear all add sophistication and practicality to travel.

Entrepreneur and Ronnie Fieg: Single Breasted Jackets and Cashmere Coats

Ronnie Fieg himself presents the "Entrepreneur" line, which includes single-breasted jackets, cashmere coats and puffer jackets in dark brown tones. This capsule embodies modern business style.

Presentations around the world

The first presentation of the collection will take place in New York at a pop-up event on September 6-7. The collection will then appear in London, Milan and other cities around the world. The final launch is scheduled for October 20 in Europe, Japan and Korea, as well as on online platforms. The "Artist" campaign with Martin Scorsese is already available for viewing, and news about the launch of the collection will appear on official channels.

Editor: Emiliia Morozova