Ukrainian singer Nadiya Dorofeeva found an original way to end her autumn HEARTBEAT concert tour by putting on a real show at the Palace of Sports on November 22. This evening did not leave anyone indifferent, who witnessed not only a musical extravaganza, but also a charity marathon organized by the singer.

Concert as an event with a mission

Instead of the usual end of the tour, Dorofeeva chose the path of active participation in social initiatives. During the concert, she joined Monobank's big holiday fundraiser for drones, which collected a solid sum of UAH 2.9 million. Such events, which combine the music scene and charity, become part of the new reality of the Ukrainian cultural industry.

Happy moments for fans

The auction before the concert, hosted by Yevhen Yanovych, gave the participants not only the opportunity to support the initiative, but also to win unique prizes. Seven people received 100 thousand each. UAH for your contribution, and twenty fans - a lifetime subscription to Dorofeeva's concerts. This is the real magic of music that gives people faith in the best.

"Congratulations to everyone who won lots from me: a cap with the inscription 'feeling your heartbeat', a jacket from the music video 'And I cried all the time' and my first vinyl record 'Sensy' with an autograph, " said Nadiya Dorofeeva.

A new standard for show business

This initiative of Dorofeeva is not only a way to develop her career, but also to set new standards in the entertainment industry. Using her popularity, she not only entertains, but also promotes important social change.

After the successful completion of the tour, Dorofeeva has every chance to continue surprising and inspiring her fans with new projects and, perhaps, even bigger charitable initiatives.

Editor: Yana Davydiuk