Nike and Jacquemus team up for a new collection for the 2024 Olympics: exclusive details and star faces

On the eve of the 2024 Summer Olympic Games, the worlds of fashion and sports have come together in an unparalleled collaboration. Nike and Jacquemus presented a new joint collection and shot an exciting advertising campaign with the participation of world stars.

Star faces of the campaign

The main characters were the brightest representatives of sports and fashion. Tennis player Serena Williams, cyclist Beatrice Hatz, boxer Joshua Buatsi, rugby players Gael Ficou and Nolan Le Garrec took part in the advertising film. On the artistic front, actors Juliette Binoche, Manu Rios, Anais Demoustier, singer Amanda Lear, rapper Central Cee and dancer Guillaume Diop joined the campaign. The fashion side was represented by editor Carine Roitfeld, models Lila Moss and Tina Kunaki, and designer Amina Mouaddi.

Simon Port Jacquemus: From designer to director

The uniqueness of this advertising campaign lies in the fact that its directorial debut took place under the direction of Simon Port Jacquemus himself. He shared his thoughts about this project:

"In Paris, the world just looks different: more romantic, artistic and beautiful. The film J'aime Paris is an ode to the city I adore. It shows everything I love about this vibrant place. And how this inspiration manifests itself in my third collaboration with Nike. This video is a mix of Jacquemus staples and a unique blend of talent that represents French culture."

A collection that combines sports, fashion and culture

The new collection includes 10 unique items, including sportswear, the Nike x Jacquemus Air Max 1 sneaker and the popular Le Swoosh bag. All products are available in red, white, blue and silver. Simon Port Jacquemus said that Paris and Nike athletes became a source of inspiration for him:

"I see the collection as a fusion of sports, fashion and culture in the most beautiful city in the world, where Nike athletes will take center stage this summer."

What to expect from the new collection?

This collaboration promises to be one of the brightest events of the year, combining unique designs and unparalleled style. From Paris to the sports arenas of the world, the new collection from Nike and Jacquemus is ready to surprise and inspire.

Editor: Emiliia Morozova