New Skims capsule collection: Kim Kardashian presents star collaboration with Olympic and Paralympic champions

On the eve of the 2024 Olympic Games in Paris, Kim Kardashian's brand Skims has taken a huge step by presenting a new capsule collection that unites all the lines of the brand. This collection is iconic as it includes lines such as Skims Swim, Skims Adaptive and Skims Men for the first time.

Star athletes in the new Skims campaign

The collection was presented by real stars of sports - Olympic and Paralympic champions of the USA. They include gymnast Sunisa Lee, track and field athletes Gabrielle Thomas and Fred Curley, swimmers Jessica Long and Caleb Dressel, and runner Nick Mayhew. They showcased women's, men's and tailored underwear, swimwear and loungewear.

"I'm honored that Skims continues to support the US Olympic team. As well as the inspiring athletes competing in the 2024 Olympic and Paralympic Games. Our shared mission is to empower everyone. And it really shows in this year's collaboration. We added men's models and tailored underwear. The athletes in the campaign look incredible in this collection. I can't wait to support them this summer at Skims, " ​​said Kim Kardashian.

Innovation and empowerment: what the new collection offers

This collection not only unites different lines of Skims, but also opens new horizons. Adapted underwear and clothing for people with disabilities is a real revolution in the world of fashion, demonstrating that style and comfort can go hand in hand for everyone without exception.

Support of athletes and future prospects

This collection has become a true symbol of support for athletes on the eve of the 2024 Olympic and Paralympic Games. It not only highlights sporting achievements, but also emphasizes the importance of inclusion and equal opportunities. We look forward to further success for the US Olympic team and hope that this collaboration will serve as an example for other brands.

Editor: Emiliia Morozova