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Incredible news for all fans of fashion and technology! VDX.tv and Roq.ad have announced the launch of a revolutionary new advertising tool that promises to be a game changer in the industry.

Launch of new innovative solutions

In the era of digital transformation, innovation is a key factor for success. VDX.tv, which specializes in interactive advertising, has joined forces with Roq.ad, a company known for its advanced data processing technologies. Their joint product promises not only to improve targeting accuracy, but also to provide a new level of protection for user privacy.

The protection of user data comes first

In light of new data protection regulations, companies are doing everything they can to ensure the maximum security of personal information. VDX.tv uses 90-day cookies that are automatically reset after each session, collecting only necessary data such as device IDs, IP addresses, and non-personalized location data.

"We strive to provide the highest level of privacy for our users while maintaining the effectiveness of our advertising campaigns, " stated VDX.tv.

Roq.ad's unique approach

Roq.ad also emphasizes data protection, offering cookies with a duration of 365 days, which are also automatically reset after each session. In addition, their solution includes authentication identifier processing, ensuring targeting accuracy without compromising privacy.

"We are confident that our solution will help brands reach new heights in advertising effectiveness while protecting users' rights, " Roq.ad said.

Forecast for the future

A new tool from VDX.tv and Roq.ad is capable of changing the rules of the game in the fashion industry. Thanks to precise targeting and a high level of data protection, brands will be able to interact more effectively with their audience, which will certainly lead to increased sales and increased customer loyalty. Experts are already predicting revolutionary changes in advertising campaigns that will affect all aspects of the fashion industry.

Editor: Yana Davydiuk