Paris Hilton becomes the face of Agent Provocateur: an incredible photo shoot

Paris Hilton is back in the spotlight! This time, she became the face of the new campaign of the legendary underwear brand Agent Provocateur. At the age of 43, Paris starred in the Fall/Winter 2024 collection, showcasing her timeless beauty and elegance.

An unforgettable photo shoot by Greg Williams

The shooting was conducted by the famous photographer Greg Williams. Paris posed in two extremely atmospheric locations — by the fireplace and in a retro car. In one of the photos, she is sitting behind the wheel, wearing a lace bra, matching underwear and garters, as well as a pearl necklace emblazoned with the brand's initials.

Paris about strength and elegance

"This is the ultimate tribute to iconic femininity. The brand has always represented strength and elegance to me, and it's an honor to join them in this celebration of heritage, " commented the star.

New horizons and plans of Paris

Outside of fashion, Paris is actively working on her second studio album Infinite Icon, which will be released on September 6. This is her first music release in nearly two decades, following her 2006 debut album.

Discovery behind the scenes

Creative Director of Agent Provocateur, Sarah Shotton, says:

"To me, she's seductive, bold and provocative. Paris is amazing and she's a big fan of the brand. I made her bridal lingerie and a special kimono. She's a true brand girl."

The star has a long history with the brand — back in 2000, she attended the Agent Provocateur store opening in Los Angeles.

What's next?

Agent Provocateur closes out its thirtieth anniversary year with this campaign, a true celebration of the power and elegance of women. Those in the fashion industry are eagerly waiting to see what else this iconic brand has to offer in the future.

Editor: Yana Davydiuk