Puma brings back the Speedcat: Dua Lipa and Rozier shine in the new campaign

Puma has decided to bring back the legendary Speedcat sneakers, which first won the hearts of fans 25 years ago. Star duo Dua Lipa and Rosie from BLACKPINK become the face of a new campaign that breathes new life into the brand's classics.

Dua Lipa in the desert: a new look in Speedcat

In a new commercial, Dua Lipa goes on an unusual journey through the desert. She celebrates her stylish adventure with bright red Speedcats paired with a black Puma racing suit. This image, complemented by retro cars and magnificent landscapes, conveys a unique spirit of freedom and drive.

Rozier at the helm: sophisticated rebellion

BLACKPINK's Rosie appears in the video driving a car in a black Speedcat and a silver motorcycle jacket. Her image emphasizes strength and style, bringing a touch of sophisticated rebellion to the campaign. Their participation gives the campaign a modern look, making it attractive to new generations.

New colors and new features

The updated Speedcat model will receive new colors, including Pink Blush, and will be available for purchase on December 5. This series combines classic motorsport design with modern fashion trends, making it a versatile choice for fashionistas.

"The Speedcat is more than a sneaker. It's a symbol of freedom, speed and courage that has become the epitome of modern style without forgetting its racing roots."

The success of Speedcat's comeback depends not only on their visual appearance, but also on the bold and charismatic campaign ambassadors. Names such as Dua Lipa and Rozier add modernity and relevance to the brand, turning sneakers into a real fashion hit.

Editor: Yana Davydiuk