Rihanna became the new face of J'Adore Dior: a charming image in Versailles

The passing of the epochal baton from Charlize Theron to Rihanna as the face of the J'Adore Dior fragrance became a real sensation in the fashion world. Rihanna, who has long been called a style icon, stunned fans with her glittering look at the Palace of Versailles.

Rihanna as a goddess

The new ad campaign was shot in the Hall of Mirrors at the Palace of Versailles, where the singer dazzled in a sparkling dress and stilettos designed by Dior creative director Maria Grazia Chiuri. The nine-time Grammy winner stunned the audience by throwing off a transparent cape and confidently striding through the luxurious interior of the 17th century palace.

Quotes and feedback about cooperation

"I always love working with Steven. Even with everything he's accomplished, he still has this genuine, pure, childlike passion for his art, " Rihanna says of photographer Steven Klein, who shot the campaign.

This advertising campaign was a kind of reunion of Rihanna with the famous photographer who already worked with Dior on the Secret Garden campaign in 2015. Rihanna's song "Love on the Brain" sounds in the video, adding emotionality and depth to the image.

History of J'Adore perfume

The fragrance J'Adore, which was released in 1995, has always been a symbol of elegance and luxury. With its notes of orange blossom, jasmine and centifolia rose, it has won the hearts of millions of women around the world. Rihanna recalls that she was first introduced to this fragrance thanks to her mother, who worked in a perfume store and brought home testers.

The future of the campaign

Rihanna has clearly ushered in a new era for J'Adore Dior, combining modernity and classic elegance. Her bright image in the Palace of Versailles and collaboration with Steven Klein will certainly attract the attention of a new audience and strengthen the position of the fragrance in the market.

Editor: Vitalina Patskan