Rihanna becomes the new face of Dior: A generational change in the world of perfumery

Rihanna surprises the fashion world with her new role — the face of Dior's J'adore campaign. The 36-year-old singer appeared in a luxurious perfume advertisement, in which place the incomparable Charlize Theron was for two decades. This sensation instantly became one of the hottest news in the fashion world.

Generational change: Charlize Theron passes the baton to Rihanna

In her new ad campaign for Dior, Rihanna shines in gold, photographed by star photographer Steven Klein. By the way, their friendship has been going on for several years, which helped the singer feel comfortable in front of the camera. She also showed off her famous "Never a failure, always a lesson" tattoo, which has become a symbol of her strength and determination.

Exquisite details of the new campaign

Rihanna completed her look with a necklace of hundreds of gold pearls that reached her collarbone. The campaign will start on August 19, and the long-awaited television commercial will appear on the screens already on September 1. L'Or de J'Adore, created by Francis Kurkjian, will be available not only in the famous 50 ml, but also in new versions of 35 ml and 80 ml.

Rihanna about her new role

The singer shared the news on Instagram with the caption: "The secret is out, " adding:

"Being the new face of J'Adore is both an honor and a mission. This fragrance, which I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my history, my roots, as well as my creativity and my own femininity."

Reply Parfums Christian Dior

Véronique Courtois, CEO of Parfums Christian Dior, commented on the event:

"The extraordinary talent, audacity and enchanting beauty of this absolute star is the perfect embodiment of Dior's dazzling, powerful femininity that transcends generations."

This news has already caused a great resonance in the fashion world, because J'Adore, which debuted in 1999, quickly became Dior's bestseller. From now on, this iconic fragrance has received a new face, which will undoubtedly bring it even more success.

Editor: Emiliia Morozova