In a bold move that's set the fashion world abuzz, Sabrina Carpenter has unveiled a striking transformation for Versace's Summer 2025 campaign. Known for her sweet and vibrant style, the multi-talented artist chose a dark, gothic aesthetic that has left everyone talking.

A Dramatic Shift in Style

The campaign, shot by renowned photographer Karlin Jacobs, features Carpenter in a series of photos that challenge the conventional summer vibe. Gone are the candy-colored blushes and bubblegum gloss; instead, she dons heavy black eyeliner and deep plum lipstick, creating a stark contrast against the typical beachside imagery.

Sabrina's bold look is a refreshing divergence that resonates with the mood of Lana Del Rey's "Summertime Sadness, " encapsulating a solitary heiress aura. One image captures her lounging by a pool in a golden metallic swimsuit, while in another, she wraps herself in a black kaftan, clutching a turquoise leather bag emblazoned with Versace's iconic logo.

Versace's Gothic Renaissance

This is not Carpenter's first collaboration with Versace. In 2024, she was pivotal in promoting their eyewear collection, specifically the "Biggie" frames inspired by '90s hip-hop icon Biggie Smalls. Her enduring relationship with the brand is a testament to her versatility and evolving fashion sense.

"I always feel empowered in Versace, " Carpenter stated, though she remained tight-lipped about her gothic makeover.

The Future of Fashion

This campaign marks a departure from Versace's usual glamour, embracing a more introspective, moody theme. It's a bold statement in an industry often resistant to change, and it could signal a new direction for future fashion trends.

Amid a year of monumental shifts, including Prada's acquisition of Versace, Carpenter's campaign is a reminder of the industry's dynamic nature. As we look forward, her transformation might just inspire others to rethink the traditional summer aesthetic.

Editor: Emiliia Morozova