Scandalous Megalopolis trailer: How Lionsgate ruined expectations for Coppola's film
Scandalous Megalopolis trailer: How Lionsgate ruined expectations for Coppola's film
Fake quotes from famous film critics
The new trailer for Megalopolis, Francis Ford Coppola's first film in almost 15 years, has caused a flurry of outrage. It turns out that film company Lionsgate released a clip with fake quotes attributed to real movie critics.
Apologies from Lionsgate
Just a few hours of public publicity in the press and on social media forced Lionsgate to apologize. In a statement, the company acknowledged the error by using the expression
"we screwed up"
Consequences of the scandal
The incident ruined expectations for the film's release and called Lionsgate's marketing ethics into question. In the trailer, the main character, played by Adam Driver, was presented as a controversial personality due to the parallel with the director of the film.
"True genius is often misunderstood"
Coppola's reaction
Francis Ford Coppola also expressed his displeasure with the situation. He does not agree with criticism based on unreliable sources and does not accept attacks on his film.
"I really find it unforgivable to attack a movie because it doesn't conform to the current rules of Hollywood"
Expectations from "Megalopolis"
The film tells the story of Cesar, an architect who has the ability to stop time and plans to build a utopia called New Rome. Also starring Natalie Emmanuel, Giancarlo Esposito, Shia LaBeouf, Aubrey Plaza, Laurence Fishbourne and Jon Voight.
Results
The fake quotes scandal called into question Lionsgate's marketing strategy and caused a backlash among film critics and audiences. However, despite this, expectations for the release of "Megalopolis" remain high. We will find out on September 26 whether the film will be able to live up to these expectations.
Editor: Emiliia Morozova