Skvot released a sensational documentary series about Ukrainian advertising "Three in One"

The Skvot school of pop culture made a breakthrough in the world of Ukrainian cinema by presenting a new documentary series about advertising called "Three in One". The first series was shown on June 12 in the capital's cinema "Zhovten" and on YouTube.

Advertising: from "mattresses on TV" to the Cannes Lions

The first episode of the series, covering the period from the 1970s to the present, tells the story of the transformation of Ukrainian advertising. Key players of the market — Andriy Fedoriv, ​​Denys Celeberdenko, Yaroslav Serdyuk and others shared their experience and views on the evolution of the industry.

"We want the history of the Ukrainian advertising industry to be heard, because it is as much a part of pop culture as music or cinema. Advertising conveys the spirit of the times in which we live, reflects the life of a person, his thoughts, needs and problems, " says the co-founder of Skvot Inna Chut.

Patriotic advertising and cooperation with the state

The second episode of "The State", which will be released on June 26, will focus on patriotic advertising and the partnership of creative agencies with government institutions. Viewers will learn about the assembly phenomenon and how advertising can promote national unity.

Criticize to learn: an insider's view

The final, third episode of "People" will be available for viewing on July 10. He will reveal the topic of criticism in the advertising industry and its importance for the development of creative processes.

Heroes of the series

Among the heroes of "Three in One" are famous figures: Mykhailo Fedorov, Anton Drobovich, Yaroslava Gres, Kostya Schneider, Oleksandr Horokhovsky, Serhiy Malik, Inna Polsyna, Denys Keleberdenko, Sasha Zhilyaev, Roma Gurbanov, Sasha Doroguntsova, Andrzej Yareb, Ilya Anufrienko, Hryhoriy Guroshev, Volodymyr Sobolev, Yaroslav Serdyuk, Andriy Fedoriv, ​​Daria Chervona, Viktor Shkurba and Viktor Ishkov.

This series is not just about advertising, but about important moments in Ukrainian history, innovation and the people behind them. Skvot managed to create a project that not only entertains, but also educates, revealing the secrets of the advertising market.

Editor: Yana Davydiuk