Taylor Zakhar Perez Becomes the Face of Lacoste's New Campaign

In a stunning revelation this year, Taylor Zakhar Perez, the American actor hailed as a defining figure of his generation, steps into the spotlight as the ambassador for Lacoste's latest underwear collection. The campaign, shot in the heart of Paris, illuminates his charisma and multifaceted persona.

A New Chapter for Lacoste

Attending the front row of the Lacoste Spring-Summer 2025 fashion show, Taylor's presence was as captivating as expected. At the age of 33, the actor, renowned for his talent and foresight, embodies the core values of the brand. His sincerity, courage, and respect for others are the qualities Lacoste seeks to convey through their new ambassador.

"It is a great honor to join Lacoste as an ambassador. I've always admired the brand's history, legacy, and creativity, and I am proud to represent the values of the crocodile, " Taylor expressed with enthusiasm.

From Chicago to Paris

Born in Chicago and raised in Indiana, Taylor's journey is as intriguing as his roles on screen. Initially pursuing professional swimming, he later delved into Spanish language and cultural studies, specializing in television and cinema. His career has gradually accelerated, earning acclaim for his roles in film and TV.

A Star's Cinematic Triumphs

One of his standout performances was as Alex Claremont-Diaz in "Red, White & Royal Blue, " a film nominated for an Emmy and a GLAAD award for its positive LGBTQ+ representation. As the ambassador for the 30th SAG Awards, Taylor actively used his platform to advocate for openness and equality.

Capturing Lacoste's Essence

The campaign's shoot took place in Paris's 18th arrondissement, featuring interiors with herringbone parquet floors and an antique fireplace. Belgian photographer Quentin de Briey crafted intimate, sophisticated images, playing with light and shadow, highlighting texture and detail. In addition to the photoshoot, video content was created by the art collective Air Afrique, with styling by Jason Bolden. Taylor Zakhar Perez exudes confidence and sincerity, embodying Lacoste's essence.

This marks the beginning of a long-term collaboration with the brand, encompassing both fashion and sports events.

Editor: Emiliia Morozova