The Weeknd releases a new music video shot on the iPhone 16 Pro: what should you know?

The Weeknd amazes his fans again by announcing a new single and music video shot exclusively on the iPhone 16 Pro. The song "Dancing in the Flames" will be part of his upcoming album *Hurry Up Tomorrow*. The album, according to the artist, will complete the trilogy started with the records *After Hours* and *Dawn FM*.

Filmmakers use iPhone 16 Pro for professional filming for the first time

The video was directed by Anton Tammy, who together with photographer Eric Henrikson decided to use the iPhone 16 Pro for filming the video. At Apple's *It's Glowtime* event, Tammy shared his experience with the new device, noting its ability to shoot 4K video at 120 frames per second in Dolby Vision.

Impressions of using the latest technology

"Shooting on the iPhone 16 Pro blurs the line between a professional camera and a smartphone. This can be a huge breakthrough for young filmmakers, " Eric Henrikson shared his impressions.

He also noted that the iPhone 16 Pro does a great job with lighting and shadows, even when shooting in the rain with bright HDMI lights. This allows you to get unsurpassed results that were previously only available for professional equipment.

A game-changing release

The Weeknd's new single and music video have already caused quite a stir among fans. The choice of the iPhone 16 Pro for shooting a music video demonstrates how technology is rapidly changing the entertainment industry and opening up new opportunities for creative experimentation.

Editor: Emiliia Morozova