Valentyna Khamayko: a well-known TV presenter business without profit, but with a lot of support

Well-known Ukrainian journalist and TV presenter Valentina Khamayko recently gave an interview in which she talked about her new clothing brand and financial difficulties during a full-scale war. This event caused a significant resonance in the world of fashion and media.

Own brand as a lifeline

In 2022, Valentyna Hamaiko, together with her stylist Tetyana Bohynych, created a clothing brand called "TAIYŌ". Unfortunately, the business is not profitable, but for Valentina it became an important stage in life.

"Our business is only in its second year, and I think we're making great progress for the second year because we started it with almost nothing. Our brand has become a fantastic distraction during a difficult period. It's not profitable now, so I I don't withdraw funds from it. We started to break even in the first three months, " Valentina shared.

How Valentina copes with financial difficulties

After closing the "Breakfast. Weekend" project, Valentina continues to work in the "Breakfast" team and earn money through advertising integrations.

"I remain in the "Breakfast" staff, I work together with colleagues who worked on weekdays. For a long period, my additional income was various advertising integrations. These were contracts that were profitable. For a long period of the war, I lived within the credit limit.", she admitted.

Support of the Armed Forces through the brand

Part of the profit from sales of the "TAIYŌ" brand goes to support the Armed Forces of Ukraine. This once again emphasizes Valentina Khamayko's social responsibility and patriotism.

The "TAIYŌ" project has already managed to gain favor not only among the female audience, but also among the male audience. Despite financial difficulties, the brand continues to develop and support Ukrainian soldiers.

Editor: Emiliia Morozova