Zendaya enchants the Alps: the new On campaign in Switzerland

Zendaya surprises her fans again! This time, she became the face of the new autumn 2024 campaign from the Swiss brand On, and the shooting took place in the breathtaking scenery of the village of Vals in the heart of the Alps.

The new On collection: Zendaya in the spotlight

In the new collection, presented in the picturesque atmosphere of the Swiss Alps, the actress demonstrates functional and stylish clothing: from windbreakers to joggers and sports bras. Zendaya personally felt inspired by nature, which, according to her, became part of the preparation for filming.

"Spending time with On in Switzerland was extremely inspiring. People here are always out in nature, and it creates a special atmosphere of freshness and peace, "

said the actress, adding that walks by the lake and small joys like ice cream in a local town became an unforgettable part of the experience.

Collaboration that inspires

The co-founder of the brand, David Allemann, noted that the collaboration with Zendaya was a unique experience that emphasizes the Swiss roots of the brand. "We created a campaign that truly conveys her personal experience of movement and harmony with nature, " said Allemann.

Nature and style: a perfect combination

Zendaya, with her unique style and charisma, breathed new life into the fall collection. Her ability to find joy in small things, such as new acquaintances and moments of unity with nature, gave the campaign a special touch.

So, if you're looking for inspiration for your fall wardrobe, don't miss the new On collection, which is now available on the brand's official website. It's not just clothes - it's a lifestyle that combines functionality and aesthetics, tradition and innovation.

Editor: Emiliia Morozova