Zendaya and Roger Federer in the new creative campaign On Running: air tennis in the store

American actress Zendaya and Swiss tennis player Roger Federer became partners in an unexpected and creative advertising campaign of the On Running brand. Aerial tennis became the highlight of their joint work, which has already managed to surprise fans.

Zendaya and her new tennis look

Zendaya, who recently embodied the image of a tennis player in the film "The Contenders", continues to surprise her fans. Her participation in the new On Running advertising campaign is a logical continuation of her tennis transformation, where she shows her skill and creativity.

Roger Federer is an ideal partner

This time her partner on the set was the legendary tennis player Roger Federer. In the commercial, the former number one racket of the world and the Hollywood star met by chance in one of the On Running stores and decided to challenge each other in an impromptu tennis match without a ball - "air tennis".

Creative approach of On Running

On Running is known for its unusual and innovative approaches to advertising. Using Zendaya and Federer as brand ambassadors only confirms their pragmatic strategy of attracting famous personalities. Air tennis has become a great example of how you can combine sports, art and advertising.

Influence on the future of the brand

This campaign has every chance to become a new stage in the development of the On Running brand. The combination of two superstars from different fields of activity creates a unique synergy that will not leave indifferent either tennis fans or fans of the fashion industry.

"This commercial continued to promote Zendaya's image as a tennis player and highlighted On Running's creative approach to engaging its ambassadors."

So, we are waiting for new creative ideas from On Running and their star ambassadors. The campaign has already received a lot of positive feedback and promises to be no less successful than the brand's previous projects.

Editor: Emiliia Morozova